DEMO 4 Professional Course


What is DEMO?

DEMO (Design and Engineering Methodology for Organisations) is the leading methodology in the new discipline of Enterprise Engineering (EE)1. In DEMO, an organisation is primarily considered as a purposefully designed system. Changing the organisation thus means re-designing and subsequently re-engineering it. Only in this way can unity and integration be achieved and maintained.
The philosophy of DEMO is that people are the ‘pearls’ of every organisation. Equipped with the right authority and acting from the corresponding responsibility, these people bring about the services they deliver to each other, in social interaction. The philosophy therewith encourages sense-making and collaboration.
The theory of DEMO is that this social interaction takes place in universal patterns, called transactions. Business processes are clear tree structures of transactions, not mind-boggling railroad yards. ICT applications are supporting tools for people; they do not take over responsibility. The essence of every organisation is that it consists
of a network of transactions and actor roles, independent of any implementation.
This essence is captured in four integrated models: the Construction Model (actor roles and transactions), the Process Model (business events and business processes), the Fact Model (business objects and business facts) and the Action Model (business rules and work instructions). Because the models are formalised, ICT applications can directly be generated from them, and the dynamic behaviour of the organisation can be studied through simulation.

What does DEMO offer you?

  • Unequalled reduction of complexity
  • Broad overview and deep insight into your operations
  • Transparency of responsibilities and interactions
  • Clear identification of process and data ownership
  • Comprehensive, coherent, consistent and yet concise models
  • Employees become the pearls of your organisation
  • Keeping control over the most complicated changes

Examples of DEMO in practice

  • Application portfolio analysis based on the essential model (Rijkswaterstaat 2007)
  • A unique survey of and insight in post-merger integration (Air France/KLM 2010)
  • New energy from connecting management and shop floor (Marechaussee 2011)

Learning objectives

First, you will appreciate the paradigm shift in thinking about organisation, business processes, information systems and ICT that the underlying theories of DEMO offer. This paradigm shift is known as Enterprise Ontology, a new notion that you will learn thoroughly. Based on small exercises and examples from practice, you will appreciate that the Enterprise Ontology based essential model is comprehensive, coherent, consistent and yet concise and that it captures the essence of an organisation, independent of realisation and implementation.
Next, you will learn to produce, to verify and to validate two of the four aspect models, namely the Construction Model and the Process Model, while applying the so-called OER-method (Organisational Essence Revelation) to rather well-described cases. In addition, you will discover that DEMO can be viewed as complementary to familiar approaches: organisational approaches (Balanced Score Card, Lean & Six Sigma, etc.), BPM approaches (BPMN, EPC, PetriNet, Archimate, etc.), and IS development approaches (ER, NIAM, ORM, etc.). What DEMO adds to them is theoretical
foundation, so that you thoroughly understand their mutual connections.

Also, you will acquire a more thorough understanding of Enterprise Engineering and its theoretical pillars: Enterprise Ontology, Enterprise Architecture and Enterprise Governance.

Next, you will learn to make, verify and validate the other two DEMO-models, i.e. the Fact Model and the Action Model, in which you apply the so-called OER-method to some cases. This will help you to develop a deep understanding of the role of all four models (ConstructionMoel, ProcessModel, FactModel and ActionModel), as well as their integrated coherence.

Lastly, you will augment your competence level in the use of DEMO from the level of just applying, this is dealing with rather well-described cases, as you did in DEMO-Bachelor, up to the level of analysis, which means you are able to deal with not-completely-written cases.

Summarized, you will be equipped with knowledge, competences and skills with which you can excel as independent working professional in the most complicated change projects in organisations.

For whom is the course intended?

The DEMO 4 Professional course is intended for practitioners in the field of organisation and ICT (like enterprise architects / consultants, business architects / analysts / consultants, information managers, business process managers, and quality managers) who want to be educated more profoundly in their field of practice, and who particularly look for a solid methodological foundation of their profession.

Other course information

Therefore, the contact days are normally spread over three weeks. There are no prerequisites for enrolling in a DEMO 4 Professional course. Everyone with common sense and an open mind (and with some experience in organisations) is able to attend the course successfully.
Next to (digital) handouts, the DEMO Enterprise Ontology book is used as course material and will be provided at the course.

The Enterprise Engineering Institute regularly (about 3-4 times per year) organises written exam sessions. They can also be taken at distance. If you pass the exam, you receive the DEMO 4 Professional diploma and you will be recorded in the register of Certified DEMO 4 Professionals.